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Influencing and Measuring Behavior Change

Feb 22, 2019 09:00am -
Feb 22, 2019 10:30am
1901 Pennsylvania Ave NW #902/Adobe Connect

Event Description

Webinar Panel from CORE Group M&E Working Group

**Please note this has been rescheduled to Friday, February 22nd at 9:00am ET.

Development strategies aimed at behavior change will miss the mark  if they  not adequately identify culture and plan interventions that factor in the cultural nuances around particular behaviors.  As management guru Peter Drucker once said, “culture eats strategy for breakfast.”  To best serve our clients, we must go beyond mere clinical provision and sensitization to also accommodate the social culture where we work - embracing family structures, community norms, and institutional relationships.  Further, to deliver quality care, we must be able to engage the input and participation of our clients as partners in improving health.  Come hear from colleagues who have applied effective approaches to addressing these challenges.

Andrew Gall and Carol Karutu of IntraHealth International will join Rahin Khandker of ideas42 to talk about the meaning of behavioral science and how we can collectively harness it to strengthen our global health programs and improve our results.  They will explore how programs influence the behavior of health workers and community members and how interventions can systematically nudge people to make healthy decisions.  Come hear from some of your colleagues who work in behavioral science and learn about how the science is applied and measured in the field.

Peggy Ochandarena of Chemonics International will talk about an approach she and her team are using to understand culture and design interventions around that understanding.  In partnership with anthropologist researchers at Arizona State University in their Global Impact Collaboratory (GIC), Chemonics and partners have piloted the use of the ‘cultural consensus method’ to identify the culture around behavioral interventions; and Chemonics projects have used the findings in designing interventions. Ms. Ochandarena will explain the method and discuss conditions for its optimal use through three case study examples.

Register using the button below. We encourage you to attend in person, and you can also join via webinar at: https://coregroup.adobeconnect.com/me/. All details will be sent in your confirmation email.

Event Type:Webinar
Category:Working Group Meetings
Early registration ends on Jan 08, 2019.
Regular registration starts on Jan 09, 2019 and ends on Feb 21, 2019.
Late registration starts on Feb 22, 2019.
(GMT-05:00) Eastern Time (US & Canada)